Flipkart celebrates Big Billion Days 2023's resounding success; records 1.4 billion customer visits [fascinating stats]
T he Big Billion Days (TBBD) 2023 marked an impressive milestone in Flipkart's annual flagship event, as it celebrated its 10th edition with a resounding success. The event, which concludes on Sunday, witnessed a staggering 1.4 billion customer visits over early access and the 7-day shopping extravaganza, highlighting a notable surge in consumer enthusiasm. This year's TBBD showcased a discernible trend toward premiumization across India, with a particular focus on categories like smartphones, laptops, tablets, and home appliances. Flipkart remained steadfast in its commitment to offering value to every shopper, making televisions, audio products, smartphones and grooming items among the top choices. This emphasis on affordability was achieved through collaborations with third-party partners and banks, providing an array of financial constructs accessible to all shoppers. What makes this year's TBBD significant is its outreach to remote regions, including Andaman, Hayul